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FREE Report by Maria Marsala
30 Ways to Drive Traffic to your Website
and keep them coming back!
In 1998, if you wanted your website found, you
placed some "meta tags" on it, and submitted it to free search
engines or directories. In 2002, there are many ways to help your
website be found...
v
Build a solid business foundation. Design a business plan, marketing
plan, ideal client profile, and a site map for your web site.
v
Be consistent. Brand your company.
v
Make
your website trustable. This article will show you 10 ways. www.coachmaria.com/articles/trustableweb.html
v Create policies that build
trust: customer service, code of ethics and newsletter privacy
policy.
v
If you have pages on your site that you update monthly (like an
articles page or recommended links page) say so on the page.
v
Find easy and secure ways for your clients to pay you. A shopping
cart and a secure way to accept checks and/or credit cards
work very well.
v
Network locally to bring people to your site.
v
Check
your links regularly to make sure they all work. Use a free link
checker like: http://home.snafu.de/tilman/xenulink.html
v Place your website address
on all your printed literature -- business cards, brochures,
newsletters, letterhead, email signature, ads - everything!!
v
Offer added values that make sense to your business and ideal
client. This can include affiliate programs, books, and recommended
links to websites.
v
Use your web address in your signature for emails (change it
regularly to highlight something new you're promoting).
v
Add a "Recommend This Site" on your site. If someone visits your
site and knows someone else who may appreciate it, this feature will
email the page's link to a recipient.
v
Provide monthly chats or bulletin boards (forums) to build
relationships and community.
v
Instead of a link to subscribe to your ezine, offer a subscription
box on your most viewed web site pages.
v
Teach classes or speak to groups about subjects relating to your
products.
v
“Permission Market” by gathering the email addresses of students or
the audience as part of your evaluation form.
v
Add a “favorites or bookmark this site” script to some of your
pages.
v
Conduct periodic contests and announce the winners on your site.
v
Offer a free ebook on your site. This could be two pages of
information that would be helpful to your visitors that contains
your business information, too. Recommend that this ebook be
forwarded to others for their personal use.
v
On large websites, create a "What's New Page" or even better, ask
your webdesigner to design a "Site Map" for your visitors.
v
Write articles, post them to your site, and submit them to article
banks www.coachmaria.com/articles/articlebanks.html.
v
Design some quizzes. Statistics show that visitors love quizzes and
assessment tools.
v
Participate in online forums as an expert. You get to "quietly"
promote your business in your 3 or 4 line signature.
v
Join a few web rings. For additional information visit are:
www.webring.com/rw and www.bravenet.com.
v
Search engines look for certain things - titles, heading, meta
tags - so it is crucial to make sure your site is "search-engine
friendly". Visit www.coachmaria.com/webmarketing.html
for additional resources on search engines.
Ř
TITLE tags: Title tags should be 60 or so characters and have some
keywords in them.
Ř
Header tags are numbered from 1 to 7: Header 1 tags are recognized
by some search engines. So make sure you use this tag.
Ř
Keyword Meta tags: Add no more than 15 to 20 keywords to keep the
search engines from flagging your site for keyword spamming.
Prioritize your words. The best way to submit to search engines is
to submit to each engine individually.
Ř
Use keywords in the text area of each page. They are especially
important at the beginning of sentences and higher up on the page.
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To learn more about meta tags, tap here
http://html.about.com/cs/metatags/
v
Search engines do not find your site unless you submit your site's
information to them. Below are four ways to submit your site to
engines:
Ř
It is recommended that you submit to search engines individually
(this is also the way I do it and it works great, but is time
consuming)! Visit www.coachmaria.com/webmarketing.html.
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Since some people prefer to use a free service to submit their sites
to search engines, I recommend that they open a free e-mail address
to use when you do "anything" for free on the World Wide Web. Three
good search engine submission services are www.registerit.com,
www.submitit.com and www/scrubtheweb.com.
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You can pay for a program that will assist you to submit and
critique your site such as: www.se-optimizer.com,
www.webpositiongold.com, www.positionagent.com
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Hire a Search Engine Optimization Expert.
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Visit these search engine information sites:
www.searchengineguide.com and www.searchenginewatch.com
v
When your website is launched, updated, or you write a free ebook,
send a Press Release to the media
v
Want to know more about Internet Marketing? Visit this excellent
Internet Marketing Index at www.internetmarketingindex.com
If
this list of promotion ideas seems overwhelming, visit your favorite
search engine to conduct a search for Search Engine Optimizers and
Consultants or ask others who they use and would
recommend.
© 2002 Maria Marsala is a Business and Life Coach-Consultant. She
assists entrepreneurs, professionals, executives, coaches,
consultants and others as they propel their success to even higher
levels. Do you qualify for a complimentary consultation? Find our
now by visiting http://www.coachmaria.com
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