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The Truth
About MLM
By Bill Soriano
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After ten years and four
different Network Marketing (MLM) Companies, I feels that I has
accumulated more than enough knowledge about the industry to
write this report, but more importantly to share it with
you.
My intent is not to knock
or put down the MLM industry in any way. He only want to make
sure that people fully understand the truth before they decide
to get involved, and that they have looked at several non MLM
type home-based business’s as well. This web site is an
example of another type of home-based business and there are
several more examples of such here on
PhatDad’s.Com.
The first truth you need to
know about MLM is there is about a 95% failure rate. What
that means is that 95% of the people that get involved, either
do nothing, quit, or try like hell but never show a profit.
Showing a profit means this. Once you take all the expenses
involved in running your business. Advertising, tapes,
postcards, brochures, gas, telephone charges, products,
websites, etc…then subtract them from your commission check
plus any retail sales,if there is anything
left-over, That’s Profit. If you don't have any then you
are part of the un-lucky 95% i'm referring
to.
The second truth you need
to know is that the products no matter how good they may be,
are overpriced. I know the story; MLM knocks out the
middleman, so that the company can sell directly to its
distributors at a lower price. Get Real! MLM may knock out the
middleman, but it doesn’t knock out your up-line, that like
you, if your lucky enough to sponsor anyone into the business,
gets a small slice of every pie sold. In order for everyone to
get a small slice the company has to over price the product or
they would never be able to stay in business, let alone
provide all the other resources that you need them to. You pay
much more for the product even at distributor price than you
would if it went through a middleman. And to try to sell the
product at the retail price is next to impossible, unless
you’re a sales type. Which bring me to the next
truth. |
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The third truth about MLM that
you must be aware of is in order to be successful you will have to
be willing and able to sell. Now I know what your up-line told
you “This business sells itself”, all you have to do is get people
on the call or have them listen to Joe Super Stars audio tape or
send them to the website and they will sell themselves”. Again, Get
Real! No matter how you introduce people to this business, at some
point you will have to have a conversation with them either in
person or over the phone and you will have to do some convincing or
selling as I call it, and the whole time you are talking to them you
are selling yourself as well. The problem is that even if you can
get prospects to this point in the recruiting process. This is after
endless calls, leaving message after message, following up 2 maybe 3
times, most people will not be able to close the deal because they
are not sales types and they do not want to be. It’s just that
simple, and you are lied to from the very beginning when you are
told that you will not have to sell. Why do you think they tell you
that? Simple, because they know that most people will not even
remotely think of getting involved if they have to do anything even
close to selling.
The Fourth Truth you need to know
is that when your up-line tells you that all you need to do is get
3-5 people into the business and you’ll be set for life, They are
literally lying through their teeth. The 3-5 people figure is
somewhat correct, what they neglect to tell you are, you will need
3-5 true business builders, these are people who will spend the
money and the time on promoting the business and more importantly
are strong sales types and like to sell. You will probably need to
personally recruit 50-100 people to find your 3-5 true business
builders. Imagine what you would say to them if you knew the truth
up front. Especially after you look at your list of contacts that
you are planning on calling, this list has probably shrunk
considerably since the last MLM venture you were involved in. Now
you need to personally recruit 50-100 people and you don’t even have
that many names on your list.
The Fifth and final Truth that I
want to share with you is that the MLM business that you are
thinking of getting involved in is not duplicatable. Your
up-line will try their best to convince you that it is but the
simple truth is, that its not, and the reasons for that are the
first four truths above. Those four truths blow the duplicatable
business lie right out of the water.
I sincerely hope that I haven’t
upset anyone with his 5 truths. I just wants to make sure that
people are aware of them before they embark on their journey in MLM.
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